When it comes to the modern retail and corporate

For centuries and perhaps even millennia, brass has had a remarkable reputation for its easy malleability, bright finish, relative ease of use when it comes to engraving on its surface, and admiration by its audience. Brass has been used to adorn crowns and for pin-on medals, as well as for buttons on gowns and robes, in jewelry worn by all classes of society, in eyelets in footwear, in weapons, in heraldry, and even for furnishings, dinnerware and for insettings and inlays within sculpture. Brass nameplates are used most often for men and women who hold offices that require some modicum of authority and experience. The use of the brass in the nameplate - engraved using laser etching or mechanical etching - looks very attractive and adds a sense of posterity and an earned position that is valued by the employing company - thus the use of the shiny metal for the plate itself. Since brass is lightweight but also strong and attractive, there is psychological as well as 'tradtion' benefits for its use in name plates and labels. Quite often brass nameplates will be used in the offices of presidents, vice presidents, CEOs, professors, as well as when given commemoratively to those who are graduating, moving on, retiring and when being granted honorary positions. The beauty and attractiveness of the metal itself when combined with expert calligraphy makes for a most attractive label or nameplate and is valued by the recipient as a true token of achievement and appreciation. At the core, brass nameplates and labels are enduring and adored, are beautiful, fashionable, respected and show a sense of care and value as manifested from the giver to the one who receives such a fine moment of nomenclature. In today's work world particularly, such as it is that people change jobs and positions more than in any time in work history, brass nameplates are not as easy to come by as in the past. This is due to the extreme amount of job migration and transition happening today. Yet, those who have been invested in within corporate culture as well as in academia will still be fortunate enough in many institutions to receive a stunning brass nameplate at a certain point in their career. When this occurs, the lucky recipient should realize that they are a valued part of their work establishment and that their employers appreciate them very much, and want the recipient to know it as well!