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The 124th Canton Fair to Further Open Chinese Market to Global Buyers

The China Import and Export Fair (Canton Fair) kicked off in Guangzhou on October 15 gathering over 25000 exhibiting companies. The 124th fair, taking place during the anniversary of China's opening and reform, also celebrated the integral role of the fair in its contribution to global trade over the last 40 years. Over 636 companies and 10 national and regional delegations from 34 countries and regions took part in the International Pavilion. In the brand section this year, 58% are manufacturers, and 31.5% are new exhibitors.

Xu Bing, Deputy Director General of China Foreign Trade Centre, said that this year's Canton Fair "Will help companies around the world achieve global selling and buying through the one-stop platform."

"The Canton Fair will make good use of resources from domestic and international markets and contribute to the balanced development of China's foreign trade through an expansion of our global network for strategic cooperation and product offering," Xu said. "For example, Phase 1 will showcase industrial products with high technological features from premium brands, while Phase 3 will introduce consumer products which have higher market demand."

"We will also stick to target marketing, specialization and innovation, focus on key sections and target markets, to provide a more convenient attending experience, more secure transactions and higher return for buyers. We've carried out big-data driven digital marketing based on social media and search engine. In the framework of Canton Fair Overseas Partnership Program and Buyer Incentive Program we've engaged in targeted marketing. We will also organize supplier-buyer networking and the Multinationals Soucing Service (MSS) to improve buyers' experience." Xu said.